Boat Sales & Marketing System
To market your boats and your inventory, you need a website and marketing system that leverages many tools and strategies, such as search engine optimization, content marketing, social media marketing, paid advertising, and different types of marketing automation.
Prime Boat Marketing System
That is why we built the Prime Boat Marketing System, a digital marketing system built to make boat sales. Below are the main components that work together to attract, convert, and retain new boaters:
- Google Ads
- Social Ads
- Retargeting Ads
- Positioning
- Lead Conversion
- Reputation Management
- Email Marketing
Keep reading for more information on each component...
1. Google Ads
Using targeted advertising, Google Ads attracts high-quality leads to your boat business, making it an ideal solution to market your inventory efficiently. By blending effective design, compelling copy, and carefully selected keywords, these ads place your company in front of potential buyers searching for their ideal boat in your local area.
A successful campaign requires setting up different ad groups for each target market, crafting engaging text ads, creating and optimizing landing pages for each ad group, and ensuring the ads resonate with your intended audience. Regular adjustments to ads, keywords, and bids are needed to continually enhance conversion rates and ROI.
2. Social Ads
Social ads, particularly on Facebook and Instagram, are crucial to your boat marketing strategy. Using these platforms, you can initiate connections with potential buyers by providing compelling content like a boat buyer cheat sheet, answers to common questions, testimonials from happy customers, and informational videos, effectively setting the stage for your sales process.
A successful campaign tailors messages to each stage of the sales cycle. One ad set introduces your company and the lifestyle benefits of boat ownership for people interested in boating, while another ad set with different messaging targets people who have already expressed interest in a specific type of boat.
3. Retargeting Ads
Retargeting ads on Google and Facebook are a strategic method to re-engage potential customers who have previously interacted with your online content. This approach involves restating, reselling, and extending the same offer to individuals, presenting them with what they initially showed interest in but have not purchased.
A successful retargeting campaign tracks all your website and social media user interactions, creating specifically tailored ads, such as ads featuring the exact model of a fishing boat a user is interested in. Use retargeting ads that entice prospects back to your website with a special offer or incentive, aiming to collect their email addresses for further communication.
4. Positioning
Positioning through search engine optimization (SEO) and content marketing is necessary to appear online organically and help potential buyers in their research process. Using various types of web pages and engaging content, such as blog posts, boat walkthroughs, and comparisons, you can attract and inform potential customers, guiding them toward scheduling an appointment with your team.
A successful SEO strategy includes creating unique, relevant, and helpful content for boat buyers and boaters tailored to your service areas. On-page optimization ensures this content effectively communicates with search engines. Beyond content, building your online authority through strategic link-building is essential. Optimizing your Google Business Profile map listing and directory profiles on platforms like Yelp is necessary for a robust local search presence.
5. Lead Conversion
Lead conversion software optimizes your sales process, ensuring no opportunity for follow-up is missed, thus preventing potential revenue loss. It automates and centralizes your communications, tracking interactions across text messages, emails, phone calls, and social media messages within a single, organized system with two-way texting capabilities.
A successful lead conversion system consolidates leads from various sources, such as Boat Trader, form submissions, web chat, Facebook, Instagram, Google Business Profile, text messages, and phone calls, automatically engaging all leads within minutes. Engaging customers in this manner dramatically increases the chances of booking appointments and selling more boats.
6. Reputation Management
Managing your boat company's reputation is critically important, sometimes even outweighing the importance of your website, as potential customers increasingly rely on reading online reviews for their decision-making. To enhance your online reputation, a systematic approach is required to facilitate the generation of online reviews and to respond to them.
A successful reputation management system utilizes automation to repeatedly prompt customers via email to leave testimonials on prominent review platforms such as Google and Yelp until they write the reviews. Furthermore, automated alerts about new reviews enable timely responses to any negative feedback and the amplification of positive experiences by automatically publishing favorable reviews on your website and social media profiles.
7. Email Marketing
Automated email marketing sequences streamline your communication and nurture potential and existing customers throughout their buying journey and after the sale. Ensure that your leads, even those that go quiet, receive continuous engagement through several months of texts and emails, with educational messages catered to those not immediately ready to buy but interested in the boating lifestyle.
Some key features of a successful email marketing system include online appointment booking with your sales team, automated confirmations, reminders, and functionalities to handle no-shows, cancellations, and rescheduling for new leads. For your existing customer base, the messaging should include holiday emails, birthday promo campaigns, and automated nurturing tailored to specific buyer profiles, such as first-time buyers, pontoon enthusiasts, powerboat aficionados, and those interested in bass boats or trade-ins.
Free Boat Digital Strategy Session
If you would like to discuss how we can help you sell more boats and retain more customers through your digital marketing, call/text Jose at (954) 247-4461.
